Tag: "whole foods market"

06/28/14

  08:36:00 am, by Jim Jenal - Founder & CEO   , 351 words  
Categories: Electric Cars that Run on Sun, Residential Solar

This Charge is on Us!

As a small business, Run on Sun is often approached about novel means of marketing, the vast majority of which we simply turn down.  Part of that is the sense that we really wouldn’t be reaching our target audience very effectively—do people think about solar standing in the supermarket checkout line? Nah, we didn’t think so either.

Run on Sun EV charge station ad

But then, along came Volta and a marriage perhaps made in heaven: an ad for Run on Sun on an EV charging station! Even better, a free to the driver EV charging station at Whole Foods market here in our home town of Pasadena!!!

Voila—we present the first ever, Run on Sun EV charging station in the wild.

The car being charged is a Tesla (natch) and what we really loved about this marketing opportunity was that when the driver gets out of that car they are looking right at our ad. Pretty close fit to a target demographic too: EV drivers shopping at an upscale market in our geographic center.

Are the stars aligned here or what?

Run on Sun EV charge station ad close up

 

Well, actually, time will tell (the ad just went live on Thursday), but it certainly feels right.

The ad features one of our charming and talented clients (thank you, M!) posing before her Leaf with our solar installation in the background.

The message is simple and direct: Your car should Run on Sun!  Indeed, for those of you taking advantage of the free charge at Whole Foods, your car is, at least for that charge!

The QR code in the lower right corner takes you to our newly minted, EV page on our website, where folks can learn more about solar charged driving and us.

And of course, since Whole Foods prides itself on providing locally sourced produce, we got in a reminder that Run on Sun is your local source for solar.

If you make it to Whole Foods (on Arroyo Parkway) check it out.  If you are driving an EV and you don’t have solar yet, we hope this will inspire you to take the plunge.  In the meantime, this charge is on us!

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Jim Jenal is the Founder & CEO of Run on Sun, Pasadena's premier installer and integrator of top-of-the-line solar power installations.
Run on Sun also offers solar consulting services, working with consumers, utilities, and municipalities to help them make solar power affordable and reliable.

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