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A Rose by any other Name: CALSEIA becomes CALSSA!

02/06/18

  09:51:00 am, by Jim Jenal - Founder & CEO   , 474 words  
Categories: All About Solar Power, CALSSA

A Rose by any other Name: CALSEIA becomes CALSSA!

CALSSA logo

Readers of this blog know that Run on Sun is a proud member of the California Solar Energy Industry Association or CALSEIA.  Headed by the incredible Bernadette Del Chiaro, and supported by a brilliant cast of characters (including Carter Lavin, Laura Gray, Kelly Knutsen, Brad Heavner, Meghan Vincent-Jones, and Josh Buswell-Charkow), CALSEIA is making a positive difference in California’s solar industry. 

But these days, just advocating for solar is not enough, as the future for solar, indeed the future for renewables, is to include energy storage into the mix.  Hence the need for the name change, as CALSEIA becomes CALSSA - the California Solar & Storage Association!

Of course, one doesn’t change the name of a forty-year old organization lightly.  Here’s how Bernadette explained the reasoning behind the name change:

Reflection of reality. The new name simply better captures the rising importance of energy storage in the marketplace and paves the way for the integration of a whole suite of new customer-facing energy products. Interestingly, over 70% of the storage systems installed in California in 2017 were installed (and in many cases manufactured) by existing members of the Association.
 
Big tent. Former Board President Rick Reed likes to remind me that this association has always taken a “big tent” approach. The solar hot water industry (the original solar energy storage device!) made room for the photovoltaic industry that, in turn, is making room for energy storage. The job of a business association is to create the environment within which all businesses can compete and thrive. And, to quote our current Board President Ed Murray, “We have been installing storage devices for decades. This new name is as much a nod to our past as it is a reflection of our bullish outlook on the future.”
 
Can’t get there from here without it. Without a rapid deployment of energy storage, along with other energy management tools, California will be unable to integrate high levels of renewable energy as well as electric vehicles onto the grid. We need to be able to deliver clean power whenever the consumer and/or the grid need it. We simply can’t let the sun set on solar.
 
The “internet of things” is revolutionizing energy. The question isn’t so much if this change happens but when and who benefits from it. Giving our consumers the tools they need to meet their energy needs while lowering costs is what we have always been about. As the most successful business people among us will point out, we don’t sell solar panels so much as we sell energy independence, savings, and clean air. Making the sun shine at night and giving our consumers that much more freedom, savings and clean energy is and has always been this Association’s purpose at its core.  

Here’s to another 40 years of success as the California Solar & Storage Association.

To which we say, Right On!

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Jim Jenal is the Founder & CEO of Run on Sun, Pasadena's premier installer and integrator of top-of-the-line solar power installations.
Run on Sun also offers solar consulting services, working with consumers, utilities, and municipalities to help them make solar power affordable and reliable.

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