Categories: "Solar Organizations"


  11:18:00 am, by Jim Jenal - Founder & CEO   , 245 words  
Categories: All About Solar Power, SEIA

Solar Works for America Profiles Run on Sun Founder & CEO, Jim Jenal

As part of its campaign to publicize the truth about the solar industry, the Solar Energy Industry Association (SEIA) has created a Solar Works for America website that contains great information about how solar is working for homes and businesses all across the country.  Part of that website is a collection of profiles about the people who make up this industry, telling their stories in their own words about why the got into solar and the positive influence they see solar having in their lives and communities.

We are pleased to announce that Run on Sun Founder & CEO Jim Jenal is now the subject of one of the Solar Works for America profiles.

The profile - which includes a quite youthful image of Jenal, recounts his involvement in the solar industry and his prior career (one of many) as an attorney.  Reinventing oneself from high-stakes litigator to solar integrator and installer might not be the most obvious career path, but according to Jenal, it works: “Now my clients are thrilled to work with me and they really value what we have done together.  Making that transition has been a wonderful improvement in my life.”

For potential Run on Sun clients, however, the money quote is at the end:

“At Run on Sun we take great pride in our work and it shows.  We never forget that we are building systems for the long run and that all of our work must exceed our clients’ expectations.”



  12:39:00 pm, by Jim Jenal - Founder & CEO   , 236 words  
Categories: SEIA

SEIA Board Election: Pasadena Weekly Profiles Candidate Jim Jenal

Solar issues don’t get that much coverage in our local press (although last week had a great article by John Grula), but I am very pleased to report that the Pasadena Weekly has a feature out today highlighting my candidacy for the SEIA Board of Directors.

From the article:

Jenal, who runs the Pasadena-based solar company Run on Sun with partner Brad Banta, is currently soliciting support from fellow SEIA members for a Nov. 22 ballot election. He said his experience would bring a fresh perspective to the board, which has a political action committee and lobbies legislators for solar energy-friendly legislation.

“There’s really an opportunity here to expand the membership to bring in a lot of the smaller voices. That will make the national effort that much stronger,” he said.

SEIA membership today constitutes a relatively small cross-section of companies. Jenal estimates there are about 5,000 solar companies nationwide, yet only 1,100 companies are SEIA members. Consequently, he added, there is a gap between the programs and campaigns coming out of Washington, DC, and the day-to-day concerns of solar businessmen across the country.

“There’s a lot of growth that needs to happen there and a lot of outreach to companies that haven’t been a part of the industry until now,” Jenal said. “I’m running to help advocate on the board for those smaller companies.”

Voting closes on the 22nd with the winners to be announced on the 23rd.


  04:02:00 pm, by Jim Jenal - Founder & CEO   , 77 words  
Categories: SEIA

Jim Jenal's SEIA "Stump Speech" - UPDATED

UPDATE - We have had some problems with the audio file but here is a link to the prepared text in case the audio stops working.

Today’s Meet the Candidates webinar allowed those of us running for the SEIA Board of Directors the opportunity to make our case in a three-minute “stump speech.”

For those of you who couldn’t make the webinar, I have linked to my speech below.

I welcome your comments, as always - thanks for listening!


  09:07:00 am, by   , 247 words  
Categories: SEIA

Register for the SEIA Candidates Webinar - UPDATED

UPDATE - the SEIA Board Election Candidates’ webinar has already passed.  You can hear Jim Jenal’s “stump speech” for the SEIA Board Election here.

As you know if you follow this blog, the Solar Energy Industry Association - SEIA - is holding its first ever election for five seats on its Board of Directors and Jim Jenal, author of this Blog, is one of the Candidates.  SEIA has now released registration information for tomorrow’s Candidates’ Webinar where SEIA members can login to hear three minute “stump speeches” from the Candidates.  (We are hoping to make an audio recording of Jim’s speech available here sometime tomorrow.)

Here is the announcement that was distributed this morning:

Get to know the candidates who are running for SEIA’s Board of Directors in this SEIA webinar! 

On Tuesday, Nov. 15 at 3 p.m. ET (Noon, PT), SEIA will host a webinar for members to learn more about the candidates that are vying for a the five new elected seats on the SEIA Board of Directors. Candidates will have the option of giving a three-minute campaign “stump” speech outlining why they should be elected.  This is a great chance to get to know the candidates and the issues in this important SEIA election.

Title: SEIA Board of Directors Election: Candidate Speeches
Date: Tuesday, November 15, 2011
Time: 3:00 PM - 4:00 PM EST (Noon PST)

If you have any questions or concerns, please contact us at

We hope all SEIA members will take the time to hear what the candidates have to say.


  10:58:00 am, by Jim Jenal - Founder & CEO   , 649 words  
Categories: Solar Economics, Solar Tax Incentives, SEIA

Join Your Voice to 1603 Extension

We previously wrote about how Congress could help grow the economy by extending the section 1603 Treasury Grant Program. Now there is a Coalition being formed to help get solar companies to sign on to a letter to Congress. Run on Sun is a signatory and we encourage our fellow solar participants to do so as well.

First some background.  The section 1603 Treasury Grant program allows commercial solar power system owners to receive the 30% federal investment tax credit in the form of a grant.  This has two grant advantages: first, not every commercial operation has a “tax appetite” that is big enough to fully utilize a tax credit of that size.  The grant solves that by not being tied to the particular tax position of the receiving commercial owner.  (Sadly, the grant program is not open to non-profit or government owners.)  Second, because the grant is issued by the Treasury upon completion of the project, the 30% payment is received sooner than would the corresponding tax credit.

Unfortunately, the 1603 grant program is scheduled to expire at the end of this year - which is where the Coalition comes in.  Organized by the folks at SEIA, the Coalition has a short letter that will be sent to members of Congress (the text of the letter is reproduced below and a pdf version is attached).

We urge all solar companies and organizations related to this field to join Run on Sun in signing on to the letter.

You can do so by following this link to the SEIA site
The deadline to participate is November 23.

Here is the letter in full:


Dear ________,

The undersigned companies, small businesses and organizations are writing to ask that you extend the highly effective Section 1603 Treasury Program before it expires on December 31, 2011. Extension of this program will create jobs, spur economic growth and promote private sector development of energy technologies.

The Internal Revenue Code provides a host of tax incentives designed to spur the development and use of domestic energy sources and technologies. Project developers commonly monetize these tax incentives by partnering with tax equity investors who have the liquidity and tax liability to utilize the credits.

The 2008 economic crisis and the economy’s subsequent downturn drastically reduced the availability of tax equity, severely limiting the financing available for energy projects. The Section 1603 Treasury Program, which was enacted in 2009 and extended in 2010, allows energy developers to receive a federal grant in lieu of taking an existing energy tax incentive they are otherwise entitled to claim. This is simply a change to the timing of when an energy incentive can be claimed. This change in timing, however, provides the liquidity needed for the further development of domestic energy projects.

The 1603 Treasury Program has been a resounding success. Since its enactment, the program has leveraged over $21.5 billion in private sector investment to support over 22,000 projects utilizing a wide range of energy technologies in all 50 states. This has resulted in thousands of new American jobs. The 1603 Treasury Program is an efficient finance mechanism that allows taxpayers and small businesses to maximize the return and value of existing energy tax incentives, and is technology neutral so it encourages the development of a wide variety of domestic energy technologies.

Lastly, there remains a need for the 1603 Treasury Program. The tax equity market modestly improved in 2010, but still has not recovered to pre-recession activity. A July 2011 survey of the major tax equity investors by the U.S. Partnership for Renewable Energy Finance estimates expiration of the program would shrink the total financing available for energy projects by 52 percent in 2012. This would stifle job creation and severely restrict the market’s ability to leverage private sector capital to finance new domestic energy projects.

Thank you in advance for your consideration. We look forward to working constructively with you to meet the nation’s economic and energy policy goals.


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Jim Jenal is the Founder & CEO of Run on Sun, Pasadena's premier installer and integrator of top-of-the-line solar power installations.
Run on Sun also offers solar consulting services, working with consumers, utilities, and municipalities to help them make solar power affordable and reliable.

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