The good folks over at the Solar Energy Industry Association (SEIA) are all too aware of the threat facing the solar industry from utility attacks and they are fighting back - with facts about the industry and its importance. Here’s our take.
Nowhere is the solar industry more vital than right here in California. Indeed, if California were its own country, it would rank 7th in installed solar capacity worldwide, higher than our overall economic rank of ninth in the world.
To help mobilize our supporters, SEIA sent out a press release with some important facts and with some useful action items. (If you are in a hurry, just skip to the Action Items!)
First, here’s the presser:
It’s official: for the third year in a row, solar is the fastest growing energy source in America. Released today, the SEIA and GTM Research report U.S. Solar Market Insight: 2012 Year-in-Review reveals that the U.S. solar market grew by 76% in 2012.
But what does that mean for California?
California continues to lead the U.S. in solar energy installations thanks to declining system prices and the state’s “net metering” policy that gives customers fair credit on their bills for the electricity they generate. California was responsible for nearly one-third of the nation’s solar installations last year. More than 1,000 megawatts (MW) of solar was added to the state’s power grid in 2012, a 44 percent increase over 2011. This is the first time any state eclipsed the 1,000 MW mark.
More than 40,000 Californians are currently employed in the solar industry, many in positions related to the installation and maintenance of net-metered residential and commercial solar systems.
The good news doesn’t end there:
- Solar creates jobs: Every second of the work day, more than two solar panels are installed by a solar worker on American soil. Today, solar employs 119,000 total workers in the U.S.
- Solar powers homes: There is now more than 7.7 gigawatts of cumulative solar electric capacity installed in the U.S., enough to power more than 1.2 million American households.
- Solar drives our economy: In 2012, new U.S. solar installations were valued at $11.5 billion – more than double the $5.5 billion value of installations in 2010.
This is the effect of smart policy, innovation, and competition.
So what can we expect from solar in California in 2013? The industry can continue its rapid growth if policies like net metering are protected, allowing new developments to flourish in the state. Unfortunately, as solar gets cheaper and more accessible, many utility companies see it as a threat to their 100-year old business model. Some California utilities claim that distributed solar generation shifts costs to other customers, when in reality a recent study showed that it provides net benefits to lower all customers’ costs by more than $92 million.
We’re fighting back. Allowing customers to net meter is critical to making solar an economically-viable option for most homeowners.
So here are two things to do RIGHT NOW:
Join our Thunderclap, so that we can all say with one voice that we Fight for #SolarInsight!
Sign this petition today and call on the California Public Utility Commission to protect California’s 40,000 solar jobs and leading solar energy industry.
More will be needed over time to preserve the industry we have all worked so hard to build - but please, add your voice to the mix. Thanks!
UPDATE - We are starting to see “news” articles that seem to be following the ALEC playbook, including one from the AP bemoaning the carbon footprint of solar modules, particularly once you considered disposal of associated hazardous waste. But not so fast, says this piece which offers a contextual rebuttal.
The ultra-conservative American Legislative Exchange Council (ALEC) - the organization that brought you the much maligned “stand your ground laws” - has trained its guns on another vulnerable target: economic support for renewable energy. Now it is up to the supporters of a clean energy future to push back against ALEC’s concerted campaign of “subversion” against renewables.
We have written before about the PR problems facing the solar industry, a problem that continues to this day. However, we are starting to see that this problem isn’t simply the fault of misinformed or lazy reporters. To the contrary, it now appears that there is an orchestrated campaign underway with the expressed intent of denigrating the entire renewable energy industry - and the spearhead of that campaign is ALEC.
ALEC’s mission - funded by such dirty energy sources as Exxon Mobil and the Koch brothers - is to develop conservative legislation for adoption by state legislatures around the country. Although generally unknown to the public, ALEC has had considerable success pushing its conservative agenda, which now includes climate change denial. Not content with promoting “model” legislation that would roll back Renewable Portfolio Standards, ALEC is now looking to create a national organization devoted to making the wind industry in particular - and potentially all renewables in general - unacceptable to the public, and thus to policy makers.
The Guardian newspaper got a copy of an ALEC internal memo that laid out their ultimate goal:
Cause subversion in message of industry so that it effectively becomes so bad no one wants to admit in public they are for it (much like wind has done to coal, by turning green to black and clean to dirty).
Ultimate Goal: Change policy direction based on the message.
While it may be true that the present target of ALEC’s efforts is the wind industry, one need not be a visionary to realize that if they can succeed there the solar industry will be next. And while the Orwellian prospect of “turning green to black and clean to dirty” might seem like an unlikely goal, these types of “big-lie” campaigns have been successful in the past. Indeed, the failure to take meaningful national action on Climate Change is at least in part attributable to the tactics of the Heartland Institute, coincidentally one of the co-conspirators on this scheme with ALEC.
So how do we fight back? Here are a number of ways:
Without a doubt the folks supporting ALEC have more money for this fight than does the renewable energy industry. But we have the people on our side with more than 90% of the American electorate supportive of solar and other forms of clean, green energy. Let this be our wake-up call - we are making strides and our opponents have noticed and are now fighting back. As has been noted before, “First they ignore you, then they ridicule you, then they fight you, then you win.”
It’s winning time!
In this intense election season, we are accustomed to seeing lots of polls tracking the day-to-day changes in the “horse race” of the political process. But while various candidates struggle to “break out” of the pack, solar energy is an overwhelming consensus winner with strong support from 92% of the electorate - and when was the last time that 92% of us agreed on anything? Given that tomorrow night’s debate turns on domestic issues, it will be interesting to see how this issue plays, if at all.
We base our observation on a poll that was recently conducted by Hart Research Associates (Hart) for the Solar Energy Industry Association (SEIA). (You can find the poll results here.) The Hart poll got responses online from 1,206 registered voters, including an oversample of so-called “swing” voters (people who did not indicate a strong or consistent partisan voting history). The margin of error was ±2.8%.
Support for solar among voters cuts across party lines. 98% of Democrats and 95% of Independents think it is very important or somewhat important for the U.S. to develop and use solar power - but even among Republicans, support was at a very impressive 84%. And voters think that energy issues should be a factor in this year’s Presidential election with 27% saying such issues are one of the most important while another 47% say they are very important.
Despite an aggressive and well-funded ad campaign to support the quaint notion of “clean coal", of all of the different energy sources surveyed, only coal is upside down on its favorability rating: 34% of the electorate has an unfavorable view of coal, compared to only 32% with a favorable opinion. Solar energy, on the other hand, is on the opposite end of the spectrum, with 85% having a favorable opinion and only a miniscule 4% unfavorable. Here are the overall results:
Interestingly, the three greenest energy sources are at the top of the list while the two dirtiest, coal and oil are at the bottom.
As nice as it is to be supported, perhaps a more pressing question for policy makers/candidates is this: Which, if any, of these forms of energy should the federal government support through tax subsidies? Once again, solar energy was the clear winner with a full 64% of all voters (67% among swing voters) supporting federal tax subsidies for solar. In contrast, only 8% overall support subsidies for coal (4% of swing voters) and just 13% for oil (9% among swing voters). Yet subsidies for the coal and oil industries dwarf those provided to all renewable energy sectors overall and solar in particular. Here’s the overall chart:
These results, if not surprising, are nevertheless gratifying, particularly in an election year. We can only hope that voters will determine where the candidates stand on support for all energy sources, particularly solar, and use that knowledge to inform their vote next month.
We have written before about the types of companies that choose to install solar and we featured the specific strides that IKEA is making toward energy independence. But now comes a report from the Solar Energy Industry Association (SEIA) and Vote Solar that shows that when it comes to saving money, solar really does mean business!
As the above chart shows, these twenty companies have installed more than 700 solar power systems with a combined total capacity of 279 MW, or enough to power more than 46,000 typical American households! Retail giant Walmart leads the way with 65 MW of installed capacity, followed by Costco, Kohl’s, IKEA and Macy’s.
Indeed, the report shows that IKEA has installed solar at 79% of its stores, exceeding by mid-2012 the goal that it had set for 2015!
What is motivating these companies to adopt solar at such an impressive - and accelerating - pace? Well, it certainly isn’t green-eyed environmentalism nearly as much as it is far-sighted economics. These companies have figured out that solar power systems are a great money maker - with paybacks occurring in 4-7 years and decades of savings thereafter.
The good news is that your company doesn’t have to be a giant in the field to save money like one. Commercial solar is simply the smartest investment any company could make, and when combined with PACE financing (at least here in Los Angeles County) you can have all of the benefits of commercial solar with next to nothing out-of-pocket.
So what are you waiting for? Give us a call or click on that giant “Go Solar Now” button on the right to get you started on the road to some major savings!
The folks at SEIA - the Solar Energy Industry Association - have put out an action alert for Californians who are concerned about expanding access to solar power through the expansion of the net metering rules. Here’s their action alert - please take a look and then click on the link to add your voice.
The California Public Utilities Commission (CPUC) is deciding how much customer-owned renewable energy is allowed to get the bill saving benefits of net metering. This statewide clean energy credit program has empowered over 100,000 solar energy systems to be installed on homes, businesses, schools, libraries and other buildings around the state.
The Commission has proposed allowing for more homeowner solar– and some utilities are trying their best to restrict continued access to it.
Click here to tell the CPUC that you support their preliminary decision to give more Californians access to solar net metering: I support net metering!
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