After 4 years of severe drought and this year’s winter snowpack at a pathetic 8% of typical levels, it’s obvious that California will have to find real solutions as populations rise and the effects of climate change worsen. We rely on the High Sierras’ snowmelt throughout the year for everything from our green lawns and fresh food (throughout the US) to our hydroelectric power.
Governor Jerry Brown’s recent mandate for cutting water use by 25 percent was overdue and necessary, but communities will have to step up conservation efforts in a big way. Ever since the Governor’s big announcement ideas for how best to curb water use have been flowing. So why should PV solar power generation be at the top of the list? What does water conservation have to do with solar?
Solar is an increasingly important solution to water scarcity as well as energy security. With no sign of a solar slowdown in California—we are the first state to get 5% of its energy from solar—strong generation records are likely in coming years. While solar has been included in some communities’ plans to reduce water use (such as in the Los Angeles “pLAn“), many people are unaware of this solution. Communities, individuals and businesses installing rooftop solar can make a real positive difference for California’s dire water situation.
Run on Sun has been following the exciting developments of Solar Impulse since it’s prototype began its groundbreaking test flight across America in 2013.
After the lessons learned from the American flight, an upgraded Solar Impulse 2 was developed with a wingspan wider than a Boeing 747, more than 17,000 solar cells and 1,300 pounds of batteries. Amazingly, the aircraft still weighs no more than an average car!
Finally, this morning, on March 9th, 2015, Solar Impulse 2 and her team were ready to embark on their record-breaking aeronautical journey around the world. The first leg officially departed from Abu Dhabi at 7:12AM UTC+4. Landing in Muscat, Oman at 20:13PM UC+4 pilots Bertrand Piccard and Andre Borschberg rested for a few hours before continuing onward to Ahmedabad, India.
With a top speed of 50 mph, the entire circuit is planned to take four or five months before returning safely back to Abu Dhabi. You can follow their flight online as well as chat with the mission control center and view cockpit measurements like solar battery storage and pilot heart rate!
Solar Impulse is not only about accomplishing the first round-the-world solar flight. Behind the development of this technological feat lies a very powerful message. Piccard and Borschberg are using each landing as an opportunity to reach out to governments, NGOs, education centers, and the broader public to share what is possible with clean technologies.
“We shouldn’t be listing targets, but rather solutions – ways of meeting those targets. Because these solutions exist. Our society could already cut energy consumption in half by replacing old, outdated, polluting technology with clean technologies. Couldn’t we, all together, persuade governments to modify the legal framework so as to encourage the replacement of polluting technologies by cleantechs? That would at least make debates constructive and international climate conferences interesting.” - Bertrand Piccard
In conjunction with Solar Impulse’s round-the-world flight, the pilots started an online campaign called “Future is Clean”. In December 2015, they will share the largest collective voice in favor of clean technologies with global leaders at COP21, the United Nations Climate Change Conference in Paris. You can add your pledge and share with your networks at www.futureisclean.org.
Run on Sun Founder and CEO, Jim Jenal was a recent guest on the Energy Show, hosted by Barry Cinnamon and available over at Renewable Energy World. Barry is the former head of Westinghouse Solar and now runs Cinnamon Solar up in Silicon Valley. His Energy Show airs on both radio station KLIV and as part of Barry’s regular column, Listen Up, over at REWorld.
In the interview (listen to it here), Jim talks about a variety of subjects of concern to the solar industry—here’s how Barry described it:
The solar industry is growing fast, just like many other cost effective, transformational industries. And like many other industries, we have our share of great players, as well as some not-so-great. Jim isn’t afraid to “out” some of the entities that, for lack of a better term, aren’t doing the solar industry any good. That’s why his blog is such a great read.
We talked about some of these challenges, the bad as well as the good. Like LADWPs incompetence in delaying customer interconnections for months on end (compare that to PG&E’s recent eight day turnaround, including snail mail, on customer interconnections). Or the way some companies sell solar to customers (often retired) at two or three times the market rate (would you buy a rooftop system for $10+/Watt?).
There are lots of good stories, too — like the improved reliability of rooftop systems, hiring patterns of veterans in the solar industry, and new hardware that is both less expensive and safer. So please tune into this week’s Energy Show on Renewable Energy World for some candid anecdotes about the solar industry, courtesy of Jim Jenal.
So head on over to Barry’s post and give a listen to his cool interview with our boss, Jim Jenal.
UPDATE - The podcast is now online so should you care to listen to Steven Bushong’s interview with me, you will find it here.
The folks at Solar Power World have a regular feature called “Contractors Corner” where they profile a solar power company and this month they chose Run on Sun!
We have been on a bit of a roll with Solar Power World of late. We were honored to have our small but mighty band featured as one of their top 250 solar companies around the country, and we were quoted at length in their piece on “How to Make Sure Your Business Survives the Solar Frontier."
Today’s honor takes things to a whole new level. The piece started with a phone interview (which will be turned into a podcast at some point) and from that, editor Steven Bushong created the article that is featured on both the Solar Power World website as well as their print magazine.
A point we particularly like is that they picked up on the importance of social media. Here’s the quote:
To stay current on the solar industry and help with marketing efforts, Run on Sun is plugged into social media much more than most other contractors.
“People who aren’t initiated often think it’s little more than photos of cats and dinners, but we have a well-developed Twitter and LinkedIn presence,” Jenal says. “The NABCEP LinkedIn group has some really smart people who are good at raising issues and answering questions.”
As an outbound marketing source, Run on Sun has amassed more than 20,000 followers on Twitter (@RunOnSun). Jenal says when the company releases blog posts or announcements on social media, the impact is immediate on the company website or blog.
“It’s a way to get our information out there so people can see it,” he says. “That indirectly contributes to leads coming through the door or website.”
Indeed it does - and it contributes to becoming more broadly known in the industry, as Solar Power World has demonstrated. We greatly appreciate the honor.
Who says solar marketing is boring? Surely not the folks at SolarEdge who got folks talking last year with their Solar Gangnam Style holiday video. Well they are back at it again this year, check it out:
Nicely done, folks, You’ve inspired us (again) to try and have a little more fun with our marketing efforts. Hopefully some of that will be apparent when our new website rolls out in January (very excited!!!).
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