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Continuing its (in our view unfortunate) three-year odyssey away from California, SPI 2013 is in Chicago this year for the first time ever. Wait, what? Chicago?
This isn’t a wind-turbine convention - you know, Chicago, the “windy city” - this is the show for Solar. What is it doing in Chicago? (Hey - no knock on Chi-town, we’ve had some great times there and the people are terrific, but when you think of solar you do not think of Chicago.)
So the question is - will this sortie into the Midwest help or hurt attendance? We are guessing the latter, but it will be interesting to see what the numbers say. (And you know that we love us some data!)
Given the location, and the recent trend of some bigger players taking a pass on big booths, who will be the notable “no-shows” at this year’s event (besides us, that is). Enphase won’t have a booth, but their presence will be felt as they host a plethora of parties and other events during the show. Interestingly, rumor has it that SMA will also not have a booth - hard to picture the SMA folks partying like their rivals at Enphase but I suppose it could happen. (Pictures, please!)
But who else gives the exhibit floor a pass? And better question - why?
Buzz is sorta the point of having a booth and LG Electronics - poised to have the first shipments of its long-awaited 300-Watt modules hit U.S. shores in the weeks immediately following the show (and yes, we are in that queue, thank you Focused Energy) is going to have a major booth. Will they capture the buzz?
With neither SMA nor Enphase fronting a booth, who will capture attention in the inverter space? At Intersolar the robots seemed to have gotten a lot of interest - will they be prowling the floor?
What about on the racking front - always lots of products and manufacturers out there - but not much buzz. (Except, perhaps, when a major product is phased out.) Can anyone break through the noise and clutter to make an impression worthy of the booth fees?
And what about the storage sector - will we see more folks now getting it, like Stem? Or will it be more of the same fumbling to find a rationale for their product offering that has been typical in the past?
One of solar’s best kept secrets is that there are lots of intelligent, professional women in the industry - will they finally be seen as the force that they need to be at SPI? We know that our friends Raina Russo and Glenna Wiseman will be there promoting their survey of women’s attitudes about solar marketing. What other events will feature women prominently in ways that capitalize on their intellectual contributions to the industry?
After Intersolar’s debacle with RECOM and its ilk demonstrating that they had no sense beyond that of inebriated frat boys, tremendous pressure was put on the management of SPI to crack down on unseemly displays on the exhibit floor. How well will that be enforced? And how will RECOM’s recent effort to recast itself play with the women at the show? (Interestingly, as to that last point, comments we have received from women are supportive and grateful for our taking a stand whereas those from men are more along the lines of “why are you talking about this?")
So that’s it - a few things to keep in mind as you pack your bags for Chicago - have a swell time and think about us slaving away back home!
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