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04/23/14

  11:04:00 am, by Jim Jenal - Founder & CEO   , 583 words  
Categories: Climate Change, Ranting

"The New Abolitionism" - What is needed to save our skins

Folks often write about Climate Change in terms of saving the Earth, but that isn’t accurate.  Solving the problem of Climate Change is about saving us, saving our skins, and a brilliant new piece over at The Nation spells out quite clearly what that will take: “The New Abolitionism.”

Now I realize that we just posted a piece yesterday featuring Chris Hayes and following it up with a summary of his lengthy article may seem a tad too fanboy for some, but there are two good reasons for these back-to-back posts:
1) Chris Hayes writes more intelligently about the subject than just about anyone, and 2) the issue is just too important to ignore.  So here we go.

Fossil fuelsAs you might gather from the title, Hayes draws a parallel to the steps necessary to solve Climate Change to the ending of slavery in America.  But his point isn’t to equate the fossil fuel industry with the moral atrocity of slave holding.  Rather, his point is about the economic impact of both ending slavery and ending our dependence on fossil fuels, and the audacity of the demand from both the Abolitionists before the Civil War and Climate Change activists today.

Hayes lays out the economic history of slavery and notes that prior to the Civil War, the value of the slave economy in the South was something like $10 trillion (with a T) dollars.  And the Abolitionists were demanding that those who owned slaves - who owned that economic gold mine - give it all up without compensation.  Which they were forced to do, but only after we fought the bloodiest war in our history.

What has that to do with the fossil fuel industry?  Turns out that in a 2012 paper titled “Global Warming’s Terrifying New Math,” Bill McKibben laid out the calculation for how much carbon we could emit into the atmosphere and still avoid the 2°C temperature increase that most scientists believe is the level beyond which we dare not go, at least not if we are going to save our skins.  According to McKibben, that total is 565 gigatons of carbon - which seems like a staggeringly high number, until you learn this: according to the Carbon Tracker Initiative, the proven reserves of the world’s fossil fuels is 2,795 gigatons.  In other words, “the total amount of known, proven extractable fossil fuel in the ground at this very moment is almost five times the amount we can safely burn." 

Uh-oh. 

Here’s how McKibben phrased it, writing back in 2012:

Think of two degrees Celsius as the legal drinking limit – equivalent to the 0.08 blood-alcohol level below which you might get away with driving home. The 565 gigatons is how many drinks you could have and still stay below that limit – the six beers, say, you might consume in an evening. And the 2,795 gigatons? That’s the three 12-packs the fossil-fuel industry has on the table, already opened and ready to pour.

How much are all of those reserves worth?  Hard to say precisely since energy prices are highly volatile, but according to Hayes, a fair estimate is somewhere north of $10 trillion (again, with a T).  That is an awful lot of money to leave on the table, and those of us who are asking to rein in the fossil fuel industry need to understand that those are the kinds of dollars we are talking about.

Hayes takes that comparison and manages to end on an upbeat note, so you owe it to yourself to check out the entire article, The New Abolitionism, here.

04/22/14

  07:41:00 am, by Jim Jenal - Founder & CEO   , 173 words  
Categories: All About Solar Power, Ranting, Non-profit solar

Solar Panel Syndrome: The Right Fights Back!

We’ve seen and written about the backlash against solar from utilities, fossil fuel interests and their allies for sometime now, but the brilliant Chris Hayes had a great segment about this on his show the other night (H/T ClimateCrocks.com). In case you missed it, here’s his piece:

There’s lots to like in this story, but one thing we really like is his guest, Nikki Silvestri from Green for All, who explains how adding solar to a neighborhood church or school really allows the technology to come home to people and educate them about the benefits of renewable energy in general, and solar in particular.

But it is precisely that educated familiarlity that has the reactionary forces so upset.  While Solar Power Syndrome might be tongue-in-cheek ("ever since that solar installation went up, everything around here has been dimmer - those dang solar panels are sucking up all of the sunlight!"), the concerted attacks from ALEC and the other Conservative heavyweights [that] have [the] solar industry in their sights is painfully, and dangerously real.

04/18/14

  07:33:00 am, by Jim Jenal - Founder & CEO   , 541 words  
Categories: Ranting

Open Letter to LG: Life's Not So Good!

When I was a kid, my Father subscribed to something called the Reader’s Digest, a magazine that excerpted articles from a variety of publications and compiled them into one, convenient, pre-Internet source.  A very handy source except for one downside—the publisher’s penchant for promoting never-ending contests.  Every week our mailbox would be besieged with yet another fabulous opportunity to win something grand—just fill this out (and maybe subscribe to yet another magazine?) and you, too, could win the prize of a lifetime.

Finally, my Father could abide the deluge no more. He famously (at least within our household) wrote to the subscription department and threatened to cancel his subscription if they would not halt their assault.  As he put it, “Either finally give me the Moon, or leave me in peace to buy my own green cheese.”

Which brings me to our friends at LG.

We love solar modules from LG; in fact, we have been using them exclusively since 2012.  We installed the first of their NeON modules anywhere in the world, and LG are the only solar modules that you see featured on our website.  We are absolute fans, and so are our clients.  We consistently deal with folks who want to maximize the amount of power on their roofs and the 300 Watt NeON modules are the way to go.

Except for one thing… we can’t get them.

Despite getting emails from LG on a weekly basis, with messages like this one:

 Please sell LG's NeON modules…the NeONs are not available for love or money.

So, no, the LG MonoX NeON is not the right module for us since it makes no sense to sell a job with a product we cannot get!

From what we hear, it is like this all across the country.  A friend and colleague of ours in PA had tweeted about a project he just completed—with LG 300’s!  So we asked him about it and he replied: “I lucked out on this batch, LG300s are just a rumor anymore. Back to Solar World 275s for now.”

Ouch.

Just the other day we got an email with this banner across the top:

When will we get these?

(If we were to caption this photo it would be something like, “We will be getting these WHEN?  Uhnnnh. Thud.")

 Let’s be clear:

It is NOT reliable to market a product to installers and then not make the product available.

It is NOT reliable to build a network of installers across the country who have faithfully and enthusiastically promoted and installed your modules, only to leave them with six month delivery times for your product.

And it certainly is NOT reliable to urge us in constant emails to sell, sell, sell, when you know full well that you aren’t going to be able to deliver on those sales.

It is not reliable at all.  The word you are searching for is: disrespectful.

So here is the question for our friends at LG: What are you going to do about it?  Frankly, until you are ready to provide reasonable delivery times for module orders, we really don’t need to see any more emails touting what a great partner you are. 

Either supply us with product in a respectful manner or leave us alone. 

We’ll buy our cheese somewhere else.

04/12/14

  08:49:00 am, by Jim Jenal - Founder & CEO   , 322 words  
Categories: Residential Solar

Help Improve Solar - Take this Survey

One of the best known names in the field of solar market research, Paula Mints, is conducting a survey of residential solar customers.  She is looking to gather data about the solar process: what did you like, what didn’t you like, were things well explained, etc., with an eye toward educating solar companies on how to do a better job with their clients.

There are two different survey forms depending upon how you financed your system.  We would encourage everyone who reads this blog and who has a solar system installed to please take a moment to fill out the appropriate survey form. The data that you provide will be kept completely anonymous and no one will call or harass you after the fact.  From Paula’s website:

You can make a difference by helping our industry get smarter!

SPV Market Research is looking for people who have purchased, leased, or engaged in a residential solar installation power purchase agreement to help with a survey about consumer buying experience.  With your participation SPV Market Research hopes to improve the buying/leasing/PPA experience of people like yourself by providing an education for solar installers as well as providing installers with information that they need for their businesses. The participants will also receive a summary of the report as will the installers who help. Your privacy (and that of your installer) will be protected, you will only be identifiable by a code. No one will contact you after the survey is over. The survey is expected to conclude by June and your help is needed in order for it to be a success!

Here are the links to the two surveys:

Thank you for taking the time to help improve the industry that we love.

04/11/14

  08:13:00 am, by Jim Jenal - Founder & CEO   , 445 words  
Categories: Ranting

Solar's Top 10 Women - and then some!

While it is true that in terms of raw numbers, women are underrepresented in the solar industry, that does not mean that there aren’t amazing women making major contributions to the growth of solar.  Recently the folks over at PVSolarReport highlighted their Top 10 Women of Solar. Here’s our take.

The list of women compiled by author Lisa Ann Pinkerton is certainly laudable, with founders of major corporate players, leaders of trade associations, commentators and activists.  Here’s a brief summary of who’s who on the list:

  • Lynn Jurich – CEO and Co-Founder, Sunrun (@Sunrun)
  • Erica Mackie, P.E. – CEO and Co-Founder, GRID Alternatives (@GRID)
  • Laura E. Stachel, M.D., M.P.H. -  Co-Founder and executive director of WE CARE Solar (@lestachel)
  • Katherine Lucey – Founder and CEO, Solar Sister (@Solar_Sister)
  • Raina Russo – Visionary of #SolarChat, Co-Founder and President, EcoOutfitters.net (@RainaRusso)
  • Julia Judd Ham – President and CEO, Solar Electric Power Association (@UtilitySolar)
  • Kristen Nicole – Founder and Executive Director, Women in Solar (@kristenmnicole)
  • Claudia Wentworth – CEO, Quick Mount PV (@quickmountpv)
  • Eden Full – Founder, Roseicollis Technologies and inventor of the SunSaluter (@edenfull)
  • Bernadette Del Chiaro – Executive Director, California Solar Energy Industries Association (@CALSEIA)

We have added the Twitter handles where we could identify them (or that of their company/association when we could not), and given that this is #FollowFriday, what could be more appropriate that to follow all of these impressive women?

Of course, one list begets another and it only seemed fair to toss in a few additional names.  We limited ourselves to only one person from a given organization (otherwise we would have a huge list just from those terrific women at Enphase) and by definition this list is far more personal in nature. 

So, in no particular order, here are some of our Top Women in Solar:

  • Christine Bennett, Global Corporate Communications Manager at Enphase Energy (@Enphase)
  • Nicole Litvak, Solar Analyst at GTM Research (@nicolelitvak)
  • Glenna Wiseman, Founder Identity3 Communications Agency marketing solar to women (@GlennaWiseman)
  • Felicity Carus, free lance journalist extraordinaire (@FelicityCarus)
  • Jodi White, CFO and Founder, Focused Energy
  • Jennifer Runyon, Chief Editor, Renewable Energy World (@jennrunyon)
  • Kathie Zipp, Managing Editor, Solar Power World (@SolarKathieZ)
  • Jane Pulaski, Social Communications at Interstate Renewable Energy Council (@IRECUSA)
  • Velvet Dallesandro, Chief Electrician at Run on Sun, NABCEP Certified PV Installation Professional

Heck, no way we could leave Velvet off this list, even if she isn’t on Twitter!  And while our list is heavily weighted toward the journalism side of things,  every one of these women is making a difference in solar, and we think they are awesome!

So, who would you include?  One list does beget another so please, after you finish following all of these amazing women, let us know who we missed!

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Jim Jenal is the Founder & CEO of Run on Sun, Pasadena's premier installer and integrator of top-of-the-line solar power installations.
In addition, Run on Sun offers solar consulting services, working with consumers, utilities and municipalities to help them make solar power affordable and reliable.

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